Great disruption is changing the whole automotive perspective. The deciding factors to buy a vehicle has many new options and million new considerations. Autonomous driving, Electrification, connectivity and the car pool services have already dominated the market demand.
Today middle east market is OEM driven where most of the brands have a set pre-notion in the minds of customers. With technology this however is continuously challenged by new players with customer centric business models. Automotive industry expert within the space are committed to advise, learn and guide current market on agility to compete, customer-centricity and new business models with added local know how.