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What the mass media offers is not popular art, but entertainment which is intended to be consumed like food, forgotten, and replaced by a new dish.
With astonishing speed, media and publishing have evolved into a highly dynamic industry, interconnected by global digital platforms in a manner that few people could even have conceived of a few decades ago.Companies in Media industry produce, process, or distribute information and entertainment content for books and newspapers, motion pictures and music recordings, radio, etc. Demand is driven by consumer spending and leisure time.
Forecast for 2021 suggests revenue will once more rise to 2.1 trillion U.S. dollars
Internet video, which will grow by 11.6 percent during the stated time.
Market will be majorly shifting towards, application on new tech.
it is estimated that marketers would allocate more than ~50% of their marketing budgets to digital advertising
