Streamlining operations and business SOP’s itself has taken long for banks to strategies, implement and adopt. As the world of online banking grows to maturity, many financial institutions are embracing the mobile banking channel as a means to generate more business with dynamic new audiences.
The trend in 2020 is toward mobile financial apps that offer great convenience for consumers, and great business opportunities for the banks themselves.
The biggest problem, however, is that banks often lack the technical and pragmatic expertise to engage these “digital-only” and “mobile-only” audiences. They try to adapt their web and brick-and-mortar customer service best practices for the mobile crowd, only to find that their efforts fall short. Mobile banking can be a particularly vexing environment for financial institutions as they try to acquire, upsell, retain and engage consumers throughout the entire customer lifecycle.
Experts at CN has been instrumental in engaging customers in changing platforms from manual to digital with similar previous experience for digital adaptation with telecom, our experts are helping major institutions in their mobile banking activation.